Vintage black and white photographs, old-fashioned tapestries, and natural building materials that came directly out of Washington County–a step inside Southern Utah’s first full-service luxury boutique hotel The Advenire is a step into a whole different world!

Fulfilling the Autograph Collection’s mission of being “exactly like nothing else,” The Advenire is a one-of-a-kind hotel created specifically for Southern Utah’s unique culture and vibe.

“This hotel, specifically, is a draw on St. George and some of the pioneer heritage that you see here,” said Graydon Pearson, President/CEO of In-Group Hospitality: A PEG Company. “You have designers that have come through, and they’ve curated everything for your experience, from the fabrics to the lighting to the artwork.”

But it’s not all buckskin and bonnets. The boutique hotel has an eclectic contemporary twist around every corner, resulting in a newly coined design aesthetic PEG project leaders call ‘Pioneer Chic.’

“I love that term…” laughed St. George City Mayor Jon Pike. “This is really the highest-level hotel that we have [in St. George] to date, so people will feel not only comfortable but thrilled and spoiled to come to this level of service.”

Of course, a luxury hospitality experience isn’t complete without incredible food, and The Advenire’s signature restaurant Wood.Ash.Rye delivers just that! A warm, welcoming environment where fresh breads and pastries come hot out of the oven daily, this is where guests enjoy the freshest food in town. The menu features a unique and comforting spin on American cuisine coupled with a wide selection of unique craft cocktails, available with meals or in the comfortable in-house lounge.

Personally, I’ve never thought life as a pioneer would’ve been for me. But after staying a couple of nights at The Advenire, it’s safe to say I could get used to this!

Check out the video below for a peek inside Southern Utah’s Ultimate Destination for Modern Pioneers!