Emphasizing creativity, integrity, and attention to detail, Cameron Gunter founded PEG Companies in 2003, now one of the fastest-growing commercial real estate development and investment firms. A bold leader, Cameron is known for successfully guiding his team through challenging endeavors that others in the commercial real estate industry often shy away from.
Cameron’s farm-raised work ethic, outside-the-box thinking, and past professional experience have helped him to lead PEG to where it is today. A CPA by training with over eight years mastering the entitlement process in city management, Cameron brings a perspective that helps PEG offer compelling investment opportunities through innovative and cost-effective solutions to the complex challenges in real estate development. As one of the youngest finance directors in Utah’s city government history, Cameron structured the largest tax incentive project in the western United States at the time for the city of Lehi, Utah with Micron Technology, Inc. and continues to make headlines as PEG grows throughout the US.
With dozens of large-scale projects already completed and many others under way today, Cameron is proud of the market-leading position PEG has secured in its 16+ years of operation. Whether it is becoming the first developer to finish an AC Hotel by Marriott on time and under budget or building one of the only four-story branded hotel buildings in downtown Jackson Hole, Wyoming, the growth in the communities PEG impacts is where Cameron sees true success.
Cameron received his BA in Business Administration from Idaho State University.
President / Chief Operating Officer, PEG Companies
President / Chief Operating Officer, PEG Companies
Rob Fetzer enjoys being in the “thick of things” at PEG Companies, and since the group’s inception in 2003, has committed to being involved with every PEG project in every stage. As President and Chief Operating Officer, Rob’s primary responsibilities include overseeing the company’s operations, investment decisions, profit centers, and helping navigate the rapid growth PEG is currently experiencing.
Prior to joining PEG, Rob held several positions in the commercial real estate space including brokerage, development/bond structuring, project management, and financial analysis. It was through these experiences that Rob developed an astute understanding of how to effectively manage transactional operations while still appealing to tenants, hotel guests, and communities. Rob consults on various economic review panels which provides him with a direct perspective into public valuation processes. This valuable insight has helped the PEG teams negotiate with complete context and win better deals.
With the recent growth PEG has experienced, Rob believes that PEG’s trajectory is due to the emphasis PEG has placed on earning the trust of each community it impacts while creating valued partnerships along the way. “You put your head down, you work hard to create deals, and you earn the trust of those you work with. Our success is dependent on the relationships we have with each of our partners, and we wouldn’t have it any other way.” Rob says.
Rob graduated with a BS in Finance and earned his MBA from the David Eccles School of Business at The University of Utah.
Behind every successful organization is a successful problem solver and at PEG Companies, that individual is Craig Bingham. The Chief Financial Officer is instrumental in PEG’s exceptional track record of producing top-tier returns, thanks to his meticulous attention to detail and ability to pinpoint possible inefficiencies before they ever occur. Craig is largely responsible for ushering in a new era for the firm by spearheading institutional-level processes in asset management, debt financing, legal structuring, and all other financial functions including accountancy, audit, treasury, and corporate finance.
Prior to joining PEG, Craig served as an executive consultant and CFO to several kinds of clients including private wealth, venture capital-backed startups, and most recently, established operational companies with up to $400 million in revenue. During that time, he advised key leaders on financial and legal issues, negotiated contracts, successfully reorganized companies, and navigated market cycles.
Even though Craig’s professional life revolves around numbers, he understands that capital means nothing without the complete confidence of the valued partners contributing initial investments. “The only real currency you have is trust,” Craig says. “At the end of the day, that’s what matters.”
Craig received his BS in Business Administration from Utah State University and his MBA from the Brigham Young University Marriott School of Business.
Long before PEG partners ever hear about an investment opportunity, Soren Halladay and his team have dissected it down to the detail. Using rigorous evaluation techniques, the Chief Investment Officer is known for his exceptional ability to minimize risk while formulating creative investment strategies. As the lead on all deal underwritings and Head of the Investment Committee, Soren leverages the firm’s experience and relationships to formulate and author PEG’s current investment strategies around suburban-urban infill development and acquisitions.
Soren’s well-rounded professional background allows him to approach real estate deals from a mature perspective. Before joining PEG, Soren worked in Los Angeles, mastering the data analysis process, underwriting building and land acquisitions, and performing accounting analyses. While serving as an auditor at Deloitte, Soren monitored the accuracy of real estate companies’ financial reporting and also earned his CPA.
Soren speaks from experience when he says that the key to developing a leading investment strategy is understanding ever-evolving market dynamics and immediately adapting to those. “Real estate is a living, breathing organism. You have economic factors, you have fluctuating interest rates, and you have equity raises,” Soren says. “Staying on top of those trends for every single asset class PEG has is crucial.”
Soren received his Master of Business Administration from University of California, Los Angeles and his Bachelor of Accountancy from Brigham Young University.
As one of PEG’s earliest primary leaders, Robert Schmidt plays an instrumental role in driving continued progression of the organization’s development capabilities. As President of the PEG Development group, Robert brings a healthy dose of reality to every project PEG tackles – always promoting accountability and commitment to remaining on time and under budget.
Robert was recruited by PEG, early on, after working with the firm on several developments as a licensed Professional Civil Engineer. Because of his technical background, Robert sees each project from a unique methodological perspective and designs buildings with safety, functionality, mechanics, traffic, environmental, topographical, and electrical details in mind. Because of Robert’s extensive experience on both sides of the development process, he has the unique ability to skillfully maintain momentum with all the moving parts of various mechanisms while unifying both partners and stakeholders.
While Robert has deep expertise in site design and layout, city entitlements, construction management, and purchase and sales contract negotiations, his favorite part of working in commercial real estate development is seeing his work come to life through each phase. “Each project takes on its own personality and to play a role in that is hugely satisfying,” Robert says.
Robert earned his BS in Civil Engineering from Utah State University.
From training and development, to employment law and compliance, to scaling dynamic culture and growth, Jennifer Pearson’s primary professional priority is people. As Vice President of Human Resources at PEG Companies, she drives people strategy around organizational goals/objectives and manages HR for hundreds of associates at assets across 20 states and counting.
Starting in August 2017, Jennifer built out and optimized a best-in-class HR department at In-Group Hospitality. Then, in 2020, after PEG rolled up its affiliate companies and In-Group Hospitality officially became part of PEG, company leadership asked Jennifer to join the corporate management team and help take the entire organization’s HR operations to the next level. With an emphasis on cultivating a “culture first” company, Jennifer is now implementing and executing strategic initiatives to optimize employee engagement and recognition, recruiting and onboarding, competitive benefits and compensation, company core value alignment, risk management, and more.
Prior to joining the PEG and In-Group Hospitality family, Jennifer spent 10-plus years working with major brands including FIJI Water and Red Bull. During this time, Jennifer acquired a depth of experience with business analysis and planning, building and coaching teams across several states, driving KPI's and market execution, and promoting thought leadership management systems.
Despite building a distinguished career in her previous professional engagements, Jennifer always knew she wanted an opportunity to impact people on a larger scale. “I could see the trajectory and sense the momentum building at In-Group Hospitality and PEG Companies, and I knew I wanted to be part of that,” Jennifer says.
Jennifer received her BS in Health Science/Health Education from Brigham Young University.
Striving for complete accuracy and meticulous attention to detail, Chase Jensen successfully leads the PEG Companies accounting departments. As Senior Controller, he places paramount importance on ensuring that every partner can rest easy, trusting that their wealth is in capable, honest hands.
Chase joined PEG in 2018 and brought with him deep expertise in financial reporting specific to real estate investment funds, comprehensive understanding of real estate valuation models for various asset classes, and experience in researching technical accounting issues. After graduating from Brigham Young University with his MS in Accounting, Chase spent nearly 10 years at Deloitte & Touche LLP, serving a variety of different real estate clients, including publicly traded real estate corporations, publicly traded and non-traded equity REITs, and non-traditional REITs. There, he also served a large real estate investment fund with approximately $16 billion under management across various asset types (multi-family, commercial office, senior housing, real estate debt). Chase is now utilizing his experience to perfect and streamline financial reporting processes at PEG, including the issuance of quarterly financial statements, quarterly investment valuations, compilation of annual audit reports, and overseeing the preparation of investors’ tax returns. Additionally, Chase and his team of about 20 individuals are implementing a new comprehensive accounting software that will upgrade PEG’s financial reporting system to extract data quicker, more efficiently, and ultimately, to optimize the overall investor experience.
Having previously consulted several companies through phases of rapid growth, Chase joined PEG at just the right time. “Putting processes and controls in place that manage the ambiguity associated with rapid growth is what keeps me interested and motivated. The more difficult it is, the more it pulls me in,” Chase says. “I enjoy being part of a solution that makes an impressive company like PEG even bigger and better than it was before.”
Director of Construction Management , PEG Development
Director of Construction Management , PEG Development
Masterfully turning a concept into reality is what Brian Bready does best. As Director of Construction Management, his work begins the moment a project is approved for development.
With 35+ years of construction experience spanning the United States, Brian has acquired a versatile skill set that allows him to build in any environment. His organization and unparalleled ability to manage several entities at once continue to benefit PEG Companies and its partners as the firm’s market scope expands. Unique to the industry, Brian embodies an especially strong sense of enthusiasm for large-scale undertakings, as a result of his extensive experience supervising industrial construction. His specialties include contract administration/enforcement, quality control, design engineering, project forecasting, and budgeting.
Some of Brian’s most memorable management projects include Utah's Olympic Ski Jumps, new and improved facilities for Kennecott Utah Copper, numerous for-sale condominium projects, large-scale student housing, and market-rate apartment developments. “These projects will be around longer than I will be alive,” Brian says. “That brings me great pride.”
Brian earned his BS degree from Boise State University and his MS degree from Texas A&M University – both in Construction Management.
With deep experience in growing lines of business and building strategic partnerships across a diverse set of industries, Rachel Oh took on the challenging responsibility of helping transition PEG Companies from a regional commercial real estate development operator into a full-service commercial real estate development and investment company. As Director of Capital Markets, Rachel’s primary focus is to expand PEG’s network and educate valued investor partners on the attractive opportunities available to help them safely grow their wealth.
Prior to joining PEG, Rachel focused on building territories along the West Coast for major SaaS companies by securing, growing, and managing large enterprise accounts. By acquiring new clients and securing multi-year relationships with several Fortune 100 organizations, Rachel successfully developed new business lines and helped grow revenues year over year. Prior to her SaaS experience, Rachel spent several years in private wealth management, working closely with the Hollywood elite, large private foundations, high net worth individuals, and some of the most successful family offices around the country. Rachel also worked in both software application development and international trade, again - working with some of the world’s largest organizations. With this varied and broad experience, Rachel is now leveraging her extensive background to expand PEG’s sources of capital, nurture and grow relationships, and ensure that PEG’s pipeline of projects is well-funded and continues to grow.
While Rachel contributes to multiple business functions at PEG, she says the most fulfilling component of her work is establishing strong relationships built on integrity and trust. “We owe our ability to capitalize great projects to the investors who believe in our strategy. We work hard each and every day to build and maintain these relationships and earn the right to grow even more. It is both a privilege and a great responsibility,” Rachel says.
Rachel graduated from Brigham Young University with a BA in political science and University Honors.
Transforming underutilized, often unsightly areas of town into vibrant developments that communities enjoy is what Matt Hansen does best. The Vice President of Development discovered his passion for bringing people back to urban areas more than a decade ago and has continued to take on substantial projects that diversify and elevate PEG Companies, ever since.
Matt is accomplished in all phases of commercial real estate development, from concept to construction closeout and property management. A true student of the industry who makes it a priority to attain a comprehensive understanding of every market PEG enters, Matt shares his knowledge with both internal and external partners. He enjoys the mentorship component of his role in facilitating the performance of development managers at PEG.
Matt is known for his unique ability to design and execute projects using strategies with which everyone wins. He is consistently creating new opportunities to boost property values, encourage walkability, and beautify surrounding areas while maximizing returns for PEG and its investors. While striking the perfect balance of development factors is not easy, Matt firmly believes that there is always a solution for every problem. He says such solutions are found through thinking creatively and evaluating the “bigger picture” from various viewpoints and perspectives.
Matt earned his BS degree in Planning and Resource Management from Brigham Young University and his MS degree in Geography from The University of Utah.
Having spent his entire career optimizing institutional investment strategies at a diverse set of organizations, Michael Bingham is consistently systemizing methods for PEG Companies to raise the bar. He plays an integral role in streamlining procedural safeguards across the company, including the development and implementation of the group’s investment committee.
Since 2007, Michael has served as Co-founder and Chief Investment Officer of Blue Diamond Capital LLC, a family office investment management company and leading source of equity for PEG. So far, Michael has successfully grown the company portfolio 400% to a value in excess of $500 million.
Some of Michael’s memorable projects include the founding and rapid expansion of Edge Homes, a 2009 investment as part of a bankruptcy restructuring of Sportsman’s Warehouse (which today operates more than 60 stores across multiple states), and the ongoing development of Desert Color, a large mixed-use community in Southern Utah that will host homes, businesses, and prime recreation.
Today, in addition to his involvement at PEG and Blue Diamond Capital, Michael serves on the Utah State University Foundation Board. He contributed to a fundraising campaign that raised more than $500 million for the University.
Michael received both his BS and MS degrees in Accounting from Brigham Young University.
Director of Marketing & Public Relations, PEG Companies
Director of Marketing & Public Relations, PEG Companies
Behind every PEG Companies project lies a unique story waiting to be told. Like digging up buried treasure, Ali Monsen expertly identifies those stories and crafts compelling narratives to illustrate them through words, video, and other tools. As Director of Marketing & Public Relations, she manages all outward-facing communications and branding operations, from designing PEG's website and writing content pieces, to working with news media and planning community events.
Ali’s passion for telling stories publicly emerged during her college years. After receiving multiple national journalism awards and playing a key role in winning Brigham Young University's daily newscast the title, ‘Nation’s #1 College Newscast,’ Ali became the first on-air journalist in more than 30 years to break into the Salt Lake City market immediately following college. While reporting breaking news, crime, and politics, enterprising her own investigative stories, and producing a popular news franchise that highlights Utah businesses, Ali developed lasting relationships across the State that today benefit her at PEG and as a full-time host on Utah’s #1 morning show, ABC 4’s Good Things Utah.
Ali’s creativity and unique skill set continue to distinguish and enhance PEG in areas often overlooked in the real estate development and investment industries. “We are breaking new ground with many of our marketing and PR strategies, and these efforts position PEG with layers of competitive advantages,” Ali says. "Whether it’s launching a political campaign to educate voters on a PEG project or sharing information with our valued investors, it is extremely rewarding to play a part in PEG’s continued growth.”
Vice President & Director of Asset Management, PEG Companies
Vice President & Director of Asset Management, PEG Companies
Leveraging extensive experience and a unique multi-discipline approach, James MacQueen is responsible for maximizing the success of every asset PEG Companies owns. As Vice President/Director of Asset Management, he oversees operations from the moment a PEG property is developed or acquired all the way through to exit of the investment.
Prior to joining PEG, James built and managed several acclaimed asset management groups across the United States in both public and private companies. Having positioned his previous portfolios to successfully weather three harsh market cycles, he brings a valuable perspective to PEG. In addition to asset management expertise, James also has deep knowledge in the construction, development, credit, critical facilities, and property management facets of real estate.
James believes that the key to real estate success is maintaining an intense focus on every part of a property, including but not limited to the financial, market, and operational factors. He is now in the process of conducting comprehensive analyses on every PEG asset – and using the results to shape individualized business models for each one. “Value creation is a lot like putting together an intricate puzzle,” James says. “It’s all about studying the individual pieces from varying perspectives to ultimately succeed in optimizing the bigger picture. It’s a combination of research, creativity, and knowledge, and there’s nothing I enjoy more than that kind of intellectual challenge.”
James received his MBA in Finance and Real Estate from Rice University and his BA in Economics and History from Duke University.
With a unique combination of private equity and entrepreneurial experience, Logan Sheffield has a deep understanding of private capital markets and institutional processes. Logan joined the firm to continue developing the investment management side of PEG Companies with a focus on enhancing the investor experience through designing and implementing institutional quality processes that position the firm for continued growth.
Early in his career, Logan spent time at industry leaders JP Morgan and Trammell Crow Company. Upon earning his MBA, he joined global private equity firm Partners Group where he worked directly on the real estate team. While there, Logan analyzed over $7 billion in fund and secondary investments opportunities that featured various strategies, property types, and locations. Additionally, he underwrote investments and completed special advisory projects for institutional clients such as CalPERS, CalSTRS, and other large institutions.
Logan also spent time as a founder and executive at a startup that was recognized by Inc. 500 as the 264th fastest growing company in the country. While there he was responsible for designing and implementing business processes that enabled the company to operate efficiently and positioned the company to scale. Prior to joining PEG, Logan worked at a boutique private equity firm that focused on making investments in real estate and real estate related technologies.
Logan’s experience at the highest level of investment management combined with his understanding of operational processes make him a natural fit to help lead PEG into the future. “I’m excited about where we are as a firm and our vision for the future. Our success in the past combined with the team we have in place has positioned us to be one of the top private real estate firms in the region.”
Logan received his BS in Finance from Brigham Young University and his MBA from The Leonard N. Stern School of Business at New York University.
From negotiating with landowners to working with municipalities, Ryan Barker leads all front-end deal sourcing for PEG Companies. As Director of Investments, his primary responsibility is to find development opportunities that align with the firm’s strategy and then skillfully nurture those leads to the point of approval through PEG’s Investment Committee.
Good deals are a function of good people, and Ryan feels fortunate to have brought both together when he brought PEG into a project he was working on while running his own development and consulting firm. Ryan sourced the deal and recruited PEG into what has become one of PEG’s most iconic developments – the award-winning AC Hotel Salt Lake City and Milagro Apartments. After the successful completion of that development, Ryan formally joined the company, bringing with him a broad professional network and a diverse set of experiences.
Previously, during the years he spent managing a specialized development consulting company, Ryan led owners, investors, and developers through planning, entitling, financing, building, and acquiring projects in new target markets. While representing the largest hotel developer in the country, Ryan was instrumental in leading the private sector initiative through approvals for the high-profile Salt Lake City Convention Center Hotel project. In Temple, Texas, Ryan led a 200-acre master plan development that transformed an underutilized tract of land into a gateway destination for the city. He also successfully navigated an anticipated four-year legal battle that ended at the Supreme Court of Idaho and ultimately led dozens of consultants through the development of an entire island in Island Park. Over the years, Ryan has brought to fruition several innovative projects that others in the industry hesitated to tackle – all through creative problem solving and the ability to bring stakeholders together.
Ryan believes that the key to success in real estate development lies in identifying all of the potential stakeholders early in the process and in giving them a voice in the project. “We can’t change communities without first changing minds. Change is hard – even when it is needed and has authentic merit,” Ryan says. “By reaching out to stakeholders in a collaborative way, be it a city, a landowner, or a neighbor, we are able to take a genuine approach toward creating distinct projects of lasting value in the communities in which we build.”
Ryan received his BS in Finance from The University of Utah and his MS in Real Estate Development from the University of Southern California.