Moxy Luhrs Hotel


With a vision of realizing a truly unique mixed-use property for downtown Phoenix, PEG acquired the historic Luhrs office building to convert it into an upscale Moxy Hotel. While infusing new energy and new life into the building’s interiors, the classic exterior facade remains virtually untouched in an effort to preserve the historical integrity of the iconic landmark. The project represents one of the first Qualified Opportunity Zone (QOZ) projects in the Phoenix area to start construction.

Location: Phoenix, AZ

Year: 2023

Size: 108,000 SF