PEG Taps Industry Veteran Russ Romero to Lead Newly Formed Institutional Solutions Department

PROVO, UT – February 18, 2025 – PEG–a leading vertically integrated owner, operator and developer of multifamily, hospitality and build-to-rent assets in the U.S. and Canada–has appointed Russ Romero as Managing Director, Head of Institutional Solutions. In this role, he will lead the newly established Institutional Solutions Group, overseeing PEG’s global institutional distribution strategy and strengthening relationships with institutional investors.

The Institutional Solutions Group is a strategic initiative designed to broaden PEG’s capital-raising efforts and enhance engagement with key allocators and consultants across the real assets landscape. As the firm’s dedicated platform for institutional outreach, the group will offer a tailored approach to investor relations, capital formation and long-term partnership development. This department will play a critical role in advancing PEG’s mission to provide innovative, risk-adjusted real assets solutions in a dynamic market environment.

Mr. Romero’s appointment is the latest in a series of strategic senior hires at PEG as part of a broader initiative to elevate PEG’s investment management platform and expand its institutional-grade offerings for global institutions and private investors. Last month, the firm welcomed Andrew Kwok as Chief Legal Officer to help establish new funds and spearhead innovative strategies for high-stakes transactions. In Spring 2024, PEG appointed Co-Chief Executive Officer Garett Bjorkman with the mandate to optimize and broaden PEG’s investment management capabilities. Collectively, these moves underscore PEG’s commitment to growth, innovation, and long-term strength.

“Russ’ deep expertise and industry relationships make him the ideal leader to launch and grow the Institutional Solutions Group,” said PEG Founder and Co-Chief Executive Officer Cameron Gunter. “Under his guidance, this group will not only strengthen our existing partnerships but also open new doors with institutional investors seeking innovative real assets solutions.”

With a distinguished career spanning institutional distribution and relationship management, Mr. Romero brings more than 20 years of experience to PEG. Prior to joining the firm, he held senior positions at Oaktree Capital Management and CIM Group, where he successfully cultivated and maintained allocator and consultant relationships across the U.S. and Canada. Before that, he began his career as a client service and marketing associate at Western Asset Management Company.

“I am excited to join the PEG team at this critical juncture as the firm continues to expand and enhance its investment capabilities across the real assets asset class,” said Mr. Romero. “Our newly established Institutional Solutions Group will serve as a hand-in-glove partner across the organization to raise the firm’s profile in the institutional market, enhance existing relationships, build strong new relationships with investors, and diversify the firm’s clientele.”

With a Bachelor of Science in Business Administration, specializing in Finance and Information Systems from the University of Southern California, Mr. Romero’s expertise in institutional engagement and capital formation will be instrumental in shaping PEG’s institutional growth strategy.

To learn more about PEG, visit pegcompanies.com.