DALLAS, TX – PEG Companies [“PEG”], a vertically integrated asset manager, announced the opening of Avia Apartments on Alpha, a newly renovated multifamily community, formerly known as Sonesta ES Suites Dallas Park Central. Located at 7880 Alpha Road, the property has undergone a complete transformation and rebranding under PEG’s signature extended-stay conversion brand, Avia Apartments.
The property now features 114 units, offering a mix of 1- and 2-bedroom apartments designed to cater to residents seeking a combination of comfort and convenience. The conversion was executed by PEG Construction, PEG’s in-house general contractor, focusing on both functionality and aesthetics.
Upgrades to the property include the addition of a new and welcoming clubhouse lobby, Amazon locker hub, and a modernized fitness center with a separate yoga room. Each floor now boasts guest laundry facilities, while the design features cosmetic improvements throughout. Of the 114 units, 75 are classic apartments featuring new flooring, paint, and interior updates, while 39 custom units have been upgraded with additional features including new cabinets, countertops, stainless steel appliances, and lighting. PEG has also committed to making five percent of the units available as affordable housing, reflecting the firm’s dedication to accessibility and diversity in housing options.
The property’s excellent location, nestled between DFW Airport and Dallas Love Field Airport, with quick freeway access and proximity to major campuses such as The University of Texas at Dallas, adds further appeal to future residents.
“It’s wonderful to be a part of the solution to the housing shortage facing the nation,” said PEG Development Manager McKell Shelton. “We’re honored to be able to deliver quality attainable and affordable housing solutions for the teachers, the frontline workers—the working-class professionals of Dallas who help our communities thrive.”
Despite only just opening, leasing activity is off to a strong start, with nearly 15 percent of the units accounted for. Avia Apartments on Alpha is the latest addition to PEG’s growing portfolio of Avia-branded properties, developed through the PEG Extended Stay Conversion Fund [PEG ESCF]. Over the past few years, PEG has attracted national and international recognition for its hotel-to-apartment conversion strategy, which it executes entirely in-house through its vertically integrated team.
PEG Property Group, the multifamily operations division of PEG, manages Avia Apartments on Alpha, ensuring high standards of service and efficiency, alongside the rest of the Avia portfolio across the U.S.
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