July 12, 2019

Autograph Collection’s Second Utah Hotel Nears Completion

The Advenire will celebrate Southern Utah's rich pioneer heritage and welcoming spirit when it opens in Fall 2019.

ST. GEORGE, Utah, July 12, 2019 – The final phase of a $40 million project to redevelop nearly five acres in downtown St. George, Utah, is nearing completion. This summer, project leaders at Provo-based PEG Companies (PEG) will make the final push to finish construction on The Advenire, a highly anticipated boutique hotel.


Standing prominently at the corner of Main Street and St. George Boulevard across from Ancestor Square in downtown’s Historic District, The Advenire will become the first full-service four-star hotel in the area. The property joins Marriott International’s Autograph Collection Hotels, Marriott International’s diverse and dynamic portfolio of more than 160 hotels around the world that share values of vision, design and craft through each hotel’s unique identity and guest experience. Currently, the portfolio has one other hotel in Utah – Hotel Park City.


Meaning “to arrive,” The Advenire’s name hearkens back to a time when weary travelers arrived at Erastus Snow’s Big House, which once stood across the street from the site to the east and served as the first guesthouse in the early days of St. George. Design elements of the 50,000-square-foot, 60- room hotel will include Dixie dormer windows, locally curated art, colorful tapestries resembling handmade rag rugs used by early settlers and other “pioneer chic” touches that make for a one-of-a- kind experience. Additionally, The Advenire will boast Wood, Ash, Rye, a five-star restaurant and bakery featuring an approachable twist on regional American cuisine. The concept was created by Chef Shon Foster and Jason Neeley of the award-winning Sego Restaurant located in Kanab, Utah.


“Ever since we began discussing this project in 2013, our mission has been to cultivate an inclusive vibe for locals and travelers alike. We worked creatively to optimize aesthetic appeal and operational excellence,” said Cameron Gunter, PEG founder and chief executive officer.


In 2017, PEG opened The Shops at Green Gate Village, a charming retail project that preserved historic buildings by converting them into a shopping and dining destination. This year, the group will open City View St. George, apartment buildings touted as a key step in revitalizing St. George City’s decades-long pursuit to revitalize the downtown core.


“We are very pleased to see this mixed-use project come to fruition in our downtown,” said St. George Mayor Jon Pike. “Combining housing, retail, restaurant, office and hotel services into one complex is part of the city’s vision of a vibrant downtown.”


Project leaders aim to open The Advenire this fall under the operation of In-Group Hospitality and General Manager Cherie Davis, who comes with a wealth of experience in operating luxury/boutique hotels.
For more information and bookings, please visit



About Autograph Collections Hotels:
Autograph Collection Hotels advocates for the original, championing the individuality of each of its over 160 independent hotels located in the most desirable destinations across more than 30 countries and territories. Each is a product of passion and a personal realization of its individual founder’s vision, making each hotel singular and special: Exactly Like Nothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection hotels offer rich immersive moments that leave a lasting imprint. For more information, please visit and explore our social media channels on Instagram, Twitter and Facebook or follow along to be inspired by immersive moments that are #ExactlyLikeNothingElse. Autograph Collection Hotels is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards® and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit
About PEG Companies:
Founded in 2003 by Cameron Gunter, PEG Companies is a leading commercial real estate operator based in Provo, Utah. PEG focuses on developing quality projects that create value and return for its investors, end users and communities. The PEG team offers considerable experience in project design, engineering, financing, city entitlements, tax incentives, construction management, marketing and property management and offers a strategic combination of acquisition, rehabilitation and development capabilities. PEG owns and manages more than 35 hospitality assets across the U.S. and Canada, with over 4,230 multifamily housing units, and additional office, retail and industrial space across the West. For more information about PEG, visit
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